ASG Concept Store Paarl

Located within the Laborie centre, the ASG concept store showcases our top sporting & cycling brands in a brand new, fresh and unique way. Cyclists can expect top-class expertise from our staff, which include some of the country’s top riders to assist in bike setups, advice and coaching.

Managed by well-known South African professional cyclist Hanco Kachelhoffer, the store gives customers exclusive access to a broad range of our premium Italian brands including limited and special edition ranges only available in store.