Ciovita was founded, and is run, by like-minded individuals with a wealth of experience in the sportswear, and fashion industries; we design and manufacture the highest quality performance cycling apparel for both the mountain and the road.
We draw on our backgrounds, as well as our own experiences of riding in different conditions all over the world, to create the kind of kit that we want to ride in. It is this love of cycling that sets us apart.
The name, Ciovita, is a combination of Italian and Latin words meaning “Life in Motion” and this philosophy underpins our approach to an industry that is always pushing itself to go further and faster.
To stay relevant you need to keep advancing, innovating and pushing yourself.
Development and testing is a continuous process at Ciovita, and is conducted week in and week out, on the slopes of the mountain and in the city’s streets, by the very same people who make our kits. It is easy to tell that we ride, as much and as often as we can, as it shows in the precision that can only come from continuous refinement.
Every item in our range is the culmination of months of planning, design and rigorous testing, because we understand that millimetres are as important in the design, as they are when attacking a section of trail.
This driving philosophy of constant innovation will always remain at the heart of Ciovita. “We never stop testing; we never stop tweaking; we never stop learning; and we never stop searching. We never stop. It’s all there in our name.”