When news broke of Ciovita’s new initiative to upcycle discarded bicycle tubes into useful cycling gear, I jumped at the chance to support this rad project. Fast forward a few months and my Ciovita Tube Card Holder still holds a permanent place in my back pocket on every ride!
Now, we’re giving our Adventure Collective members a chance to win one of their own. For Collective Giveaway #3, three lucky winners will be receiving their choice of a Ciovita Tube wallet, tool pouch or card holder!
We’ll draw the winners on December 14th, so if you’re not already a member of our Adventure Collective, get signed up for your chance to win this and other prizes. Plus, Ciovita is offering all members get 20% OFF their entire range of cycling apparel!
FROM TRASH TO TREASURE
Every bicycle tube has a story to tell. They may have once carried a carbon fiber racer, abused downhill bike or a beloved single speed. They have taken riders on countless journeys to new and exciting places; racking up hundreds of kilometers on the tarmac or on dusty gravel roads. But, like all good things, bicycle tubes have a lifespan and when they split or puncture or become too old to be relied on anymore they unfortunately all share a final destination – the landfill.
Seeing a solution to this problem the folks at Ciovita created the Recycled Tube Project – upcycling these discarded tubes into useful items (like wallets and tool pouches). Each item is unique, with the tubes selected, cleaned and cut, then meticulously pieced together purposefully allowing old serial numbers, patches and past blemishes to continue to tell the story of the tube’s multiple lives. Not only is Ciovita helping keep rubber out of landfills, but they are also providing new employment opportunities for textile workers in South Africa.
Ciovita’s goal is to continue to grow this Project. If you’re in Cape Town and have any inner tubes you need to dispose of, you can drop them off at the Ciovita concept store in Woodstock.
Learn more about Ciovita’s entire range of products—including cycling apparel, gear, and more—over at Ciovita.co.za * Members get 20% off in store and online!
If you’re not yet a member of our Adventure Collective, it isn’t too late to get signed up to be eligible for this giveaway. Just join before 11:59 PM on December 13th, and you’ll be entered to win. Members are also automatically entered to our bi-monthly Collective Giveaways and have access to awesome industry discounts and more.
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